Who We Are
While gathering information for production of the product, Marty came up with the company name of Fish Chemicals. The product was to be called JJ’s Magic after JJ for his help in getting this product off the ground.
After a few failed attempts at a logo, the jumping bass became the mainstay of the company’s logo. The jumping bass symbolizes the way bass love the stuff.
A few words about the people involved with Fish Chemicals.
Alan Sumner is a graduate of UGA as a chemist. He says that he is the world best amateur angler. Well, it’s JJ’s Magic that makes him feel that way.
Marty Polak is the creative force behind Fish Chemicals. He believes that he creative edge comes from being an actor and amateur nature photographer.
Andy Polak is a lover of the outdoors and family man. With three kids and a wife he is the organizer of the company. He keeps everyone going in the right direction.